WATSONVILLE — West Marine announced it raised $30,000 to support its nonprofit BlueFuture Fund during National Safe Boating Week. During its safety-inspired fundraiser May 21-27, the world’s premier Waterlife Outfitter donated $5 from each life jacket purchase to the BlueFuture Fund, which supports community-based organizations dedicated to getting young people on and around the water in both recreational and educational capacities.
“We hit our $30,000 goal in a matter of days,” said Lindsey Johnson, West Marine’s director of communications. “We were thrilled to see the number of boaters and watersports enthusiasts who took this opportunity to purchase new life jackets. Not only did National Safe Boating Week prove to be an important step in the growth of our BlueFuture Fund, it definitely encouraged safe, responsible boating, which is so important to all of us.”
National Safe Boating Week is one of three annual in-store fundraisers West Marine conducts each year to support the nonprofit BlueFuture Fund. The others are World Oceans Day in June and the Month of Giving in December.
The BlueFuture Fund is a donor-advised fund through the Community Foundation of Santa Cruz. All donations are fully tax-deductible, and twice each year, West Marine awards grants to worthy nonprofit organizations across North America. These much-needed funds allow community-based groups to provide scholarships, purchase new equipment, maintain staff and add programs, among other things.
For detailed information about the company’s BlueFuture initiative visit westmarine.com/BlueFuture.