The picturesque destination of Loreto — located in the state of Baja California Sur, Mexico — has become well known as a relaxing, eco-friendly retreat for travelers.

Comprised of 155 miles of coastline, 466 miles of azure waters of the Sea of Cortez and 14 islands, Loreto is a natural paradise, rich in history and offering a pleasant escape. Its pristine beauty, inviting atmosphere and convenient location has attracted many U.S. and Canadian visitors — and now, many are deciding to make Loreto their home.

“Loreto’s small-town charm, friendly residents, beautiful weather and unparalleled scenery offers homeowners a unique experience,” said Alberto Treviño, secretary of Tourism for Baja California Sur. “Only a 90-minute flight from Los Angeles and accessible through convenient connections throughout the United States, Loreto is quickly becoming one of Mexico’s prime destinations.

The Homes at Loreto Bay is part of an 8,000-acre resort that stretches from a 3-mile beachfront to a 5,000-acre nature preserve in the mountains. For more information, visit www.loretobay.com.

JW Marriott Residences, Loreto is the first and only luxury real estate offering for the prestigious brand in all of Mexico. The LEED Green Building-certified development will offer 201 full-ownership condominiums. For more information, visit www.liveloreto.com.

Villa del Palmar Loreto, a 1,800-acre resort development that broke ground in September 2008, will feature a new five-star resort and 161 villas with views of the Sea of Cortez. For more information visit www.villagegroupresorts.com.

Up until 1992, buying real estate along Mexico’s coastline was virtually impossible. Now, thanks to the North American Free Trade Agreement, a growing population of 1.5 million Americans owns property in Mexico. As a foreign buyer, rights of ownership are obtained via the establishment of a bank trust (known as a Fideicomiso), which is similar to a U.S. family trust. Technically, the purchaser is the trust beneficiary and, as such, is allowed to use, lease, sell, will and improve the property. The trust must be established for 50 years and is easily renewable for another term.

For more information on Baja California Sur call (877) MY-BAJA SUR or visit www.mybajasur.com.