Bud Light names Catalina Island #UpForWhatever

ST. LOUIS — After an extensive, cross-country search to identify the town whose residents are #UpForWhatever, Bud Light named Catalina Island as the next destination for an epic weekend of unexpected fun.

The announcement was made April 9 that Bud Light’s Whatever, USA, town search committee scouted the country’s hottest cities known for being #UpForWhatever, before selecting Catalina Island as the winner.

Catalina Island was selected in part due to its impressive resume of hosting big festivals and events, breathtaking scenery and, most importantly, a colorful and friendly community that is truly #UpForWhatever, according to a press release.

“As the capital of unexpected fun, Whatever, USA, is the ultimate destination for Bud Light fans who are #UpForWhatever and our host town needs to reflect that same energy and sense of adventure,” said Alexander Lambrecht, vice president of Bud Light. “Catalina Island is known as a place to relax and get away from it all, making it the perfect location for the ultimate Bud Light immersive experience, Whatever, USA.”

Some of Catalina’s most #UpForWhatever moments include hosting movie productions and red carpet events during Hollywood’s golden years and a bison herd that’s called Catalina home since the 1920’s.

“Catalina Island is just 22 miles away from the California mainland but the millions of visitors we’ve hosted over the years will tell you that it’s worlds away from the ordinary,” said Bill Paige, chairman of the Catalina Island Chamber of Commerce and Visitors Bureau. “This makes Catalina the ideal place for Whatever, USA and we’re thrilled to welcome Bud Light with open arms. The island of Catalina is truly #UpForWhatever!”

Bud Light is searching for fans to become Whatever, USA, citizens for a weekend of unexpected fun and surprises of a lifetime. Those 21 and over who are ready to pack their bags for a weekend of “whatever” on Catalina Island are encouraged to visit Bud Light’s Facebook, Twitter or Instagram pages and submit a 15 second video. Visit UpForWhatever.com to check out highlights from last year’s Whatever, USA, and to find online submission rules and guidelines for auditions.

Whatever, USA, teams will also visit restaurants and bars nationwide to audition Bud Light fans 21 and over for a chance to win a trip to Whatever, USA.


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