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First batch of tenants announced for 2nd & PCH project

CenterCal announces first batch of occupants to fill plaza across from Alamitos Bay Marina.

LONG BEACH — Food, clothing, hair, nails and fitness are the theme of the first batch of tenants announced for CenterCal Properties’ 2nd & PCH project, which is currently being erected across the street from Alamitos Bay Marina.

The 11-acre development, which CenterCal boasted as maintaining boater-friendly elements, will feature 60-some tenants. CenterCal reportedly released the names of the first seven tenants to fill the 2nd & PCH center when it debuts next year.

Cotton Blow Dry Bar, Free People, Holly & Hudson, Linne’s Boutique, Motion Stretch Studio, Ola Mexican Kitchen and Tocaya Organica were the first round of tenants announced for the new 2nd & PCH center, which is located on Pacific Coast Highway at 2nd Street in Long Beach.


Ola and Tocaya Organica are the two restaurants on the list, the first being a Mexican restaurant opening its second Southern California location (the original is in Costa Mesa). Tocaya made a name for itself in metro Los Angeles as an eatery with vegan Mexican food.


Free People and Linne’s Boutique are both clothing-themed tenants, with the former catering to women’s clothing and the latter a boutique ship expanding from its Seal Beach flagship location.

The Others

Cotton Blow Dry Bar offers Brazilian blowouts, while Motion Stretch Studio is dedicated to range-of-motion fitness. Holly & Hudson, meanwhile, is a nail salon.

Future Plans

Long Beach city staff is looking to upgrade the area surrounding Alamitos Bay Marina, which itself underwent a multi-year, multi-million dollar renovation. The 2nd & PCH project could potentially have a Whole Foods as its anchor tenant. The plaza adjacent to the new CenterCal development, interestingly enough, already has a Whole Foods store.

CenterCal leadership previously told The Log they hope to bring a mix of local, regional and national tenants to the 2nd & PCH plaza.

A health and fitness club could also be added to the development, according to previous reporting in The Log.

The official 2nd & PCH website also lists Chase Bank and Sephora as committed tenants.

The area adjacent to and surrounding 2nd & PCH could also be redeveloped to become more bicycle-friendly.


Construction work on the corner of Pacific Coast Highway and Second Street has been ongoing for several months now. Seeing the 2nd & PCH slowly but surely come online is a stark contrast to what CenterCal experienced about 20 miles northwest of the construction site. The El Segundo-based developer had big plans to revitalize the King Harbor waterfront in Redondo Beach.

The rise of a vocal slow-growth group, combined with the passage of an anti-development ballot measure in March 2017, ultimately caused the CenterCal project, known as The Waterfront, to be in limbo. Those opposed to the CenterCal project in Redondo Beach claimed victory when the Coastal Commission determined the voter-approved ballot initiative was valid. At least one City Council member stated CenterCal’s Redondo Beach project was “dead.”

2nd & PCH appears to have moved through the bureaucratic process at a much faster clip than The Waterfront project in Redondo Beach.

A Little Bit of History

The new CenterCal-built plaza replaces the old SeaPort Marina Hotel. The hotel was demolished in 2017, more than 50 years after it first opened its doors. It was built in anticipation of the World’s Fair, which was schedule to come to Long Beach in 1963. (The fair never actually took place in Long Beach, however.)

SeaPort Marina Hotel, according to the Press-Telegram, was previously known as Edgewater Inn Marina Hotel and Edgewater Hyatt.

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By The Number: 2nd & PCH

60+                  Anticipated No. of Tenants
7                      No. of Tenants Announced, First Round
11                    Size, in Acres, of 2nd & PCH Project.
2019                Year, Project Opening
220,000           Square Feet of Project (Retail, Restaurant and Outdoor)
$100 million    Estimated Cost of 2nd & PCH Project