The national “Discover Boating” campaign needs to continue if the recreational boating industry is to have any growth among younger generations, a coalition of boating advocates reportedly agreed to at a two-day summit in Rosemont, Illinois.
Leaders from three industry organizations – Grow Boating, National Marine Manufacturers Association (NMMA) and Marine Retailer Association of America – agreed funding of the Discover Boating campaign must continue if they hope younger generations incorporate recreational boating into their lifestyles.
The organizations met at the Grow Boating Summit, which was held just outside Chicago on Dec. 13 and 14.
Industry stakeholders have funded the Discover Boating marketing campaign to raise awareness and increase participation of recreational boating activities.
The stakeholders hope the Discover Boating marketing campaign will continue to serve as a source of referrals and boat-buying customers, according to news reports.
(Parimal M. Rohit photo)