CANTON, GEORGIA—Highfield Boats, a manufacturer of aluminum RIBS and tenders, announced the appointment of four new dealer representatives and a resulting record U.S. sales for the first half of 2020.
“Highfield USA’s sales for the first and second quarter of 2020 saw a 9 percent increase over the same period in 2019,” said General Manager Tom Watson in a released statement. “Last year, Highfield made a significant investment in developing and expanding our line of aluminum RIB models, including introducing the popular new Deluxe RIB series. The increased sales we have been seeing in the U.S. market this year demonstrate this investment in our product line has paid off.”
The new dealers are located in South Carolina, Georgia, Kentucky, and Alaska. Highfield said the expansion of their dealer network was prompted by growing demand for Highfield’s high-quality RIBs ranging from 6 ½ to 28 feet.