Byline: The Log Staff
SAN DIEGO — Kusler Yachts Inc. has been named as Bertram Yacht’s newest dealer, serving California and Baja California, Mexico from its home base in San Diego.
“We are very excited to have Kusler Yachts as our newest dealer,” said Don Smith, Bertram’s vice president of sales. “Kusler Yachts will be a strong addition to our dealer network, with their commitment to customer care, shipwright knowledge, passion for boating and sportfishing expertise.”
Bertram, an American builder of luxury sportfishing yachts, made the announcement June 18 in Ft. Lauderdale, Fla.
“Kusler Yachts is very proud to be associated with the quality sportfishing platforms Bertram provides us,” said Michael Kusler, president of Kusler Yachts Inc. “As avid boaters and fishermen ourselves, we are insistent on the best — and our clients rely on that commitment to quality and expertise. As we like to say, ‘If you are going to go fishing, why not do it in style.’”
Bertram Yacht will be represented in Kusler Yachts’ in-water display at the San Diego International Boat Show, through June 23 at Harbor Island.
Bertram Yacht was founded in 1961 and is currently led by president Alton Herndon. It is one of the luxury yacht brands in the Ferretti Group, led by chairman Tan Xuguang and honorary chairman Norberto Ferretti. The Ferretti Group’s wide range of yachts is supported by technicians and engineers of Advanced Yacht Technology (AYT), an advanced naval research and design center.
For more information, visit kusleryachts.com.